For the launch of Flowerbomb Tiger Lily by Viktor & Rolf, oliFLOR created a bold, immersive floral moment at a private rooftop event in Miami. The fragrance—housed in a fiery orange bottle—set the tone for a sunset-toned palette anchored by vibrant tiger lilies.
Lighting and florals worked hand-in-hand to build drama. Custom floral sculptures climbed minimalist black frames, wrapped in tiger lilies and lit from within by glowing rods. These became pedestals for the perfume itself, placed throughout the space.
The floral design extended to the bar and menu presentation, amplifying the orange-on-orange atmosphere that ran through every detail of the evening.
The result? A launch that lived up to the name—powerful, unexpected, and unforgettable.
Client: Viktor & Rolf
Fragrance Talent: Emily Ratajkowski
Event Production: Industria Creative (https://www.industria-creative.com)
Florals: oliFLOR (https://www.oliflor.com)
Photography: Sprint Step Inc. (https://sprintstep.com)
Model: Hannah Mussette